Identify Which Area Is Struggling
If all three legs of a stool are strong, the whole stool is strong; but if any of the legs or the seat is weak, the whole stool is weak. Same with a business, if any of the legs: 1) marketing/sales, 2) operating/product, or 3) finance/financial management are weak the whole stool is weak. A weak seat (management) has the same effect, it cannot hold the 3 legs together and the stool fails. This analogy can be linked directly to non-growing, struggling businesses.
Chart a Course
We work closely with the CEO and the senior management team to determine direction, challenges, opportunities and threats and create a plan to grow the company from where it is today to where the CEO/owner wants to take it. We create a black and white plan that details where the CEO sees the company going and from that, a monthly road map that clearly defines KPI’s for all the key drivers of that plan.
Analyze the Data
We then meet with management on a monthly basis to review progress, update the plan, discuss challenges, brainstorm solutions and work with the management team to (how to) improve performance. Each month we are comparing the businesses’s performance against monthly established “road map” targets that we originally set to see what is working and what needs fixed. We then set out to help management get back on track to attain the annual objectives established by the CEO/shareholders.
Pick a Direction
Success in business is built around determining where one wants to go and then getting there; but sadly only 15% – 20% of business owners work this process. Eighty to eighty-five percent of business owners work hard every day without deciding where they want to take their company. As hall of Famer Yogi Bara said it so succinctly “If you don’t know where you are going, you may end up some place else”.
We have a very realistic fee structure that is blended around the goals of the business owner that are paid on a monthly basis. We ask for a 6 month initial commitment with a 3 month money back guarantee if not completely satisfied. Fees range from $750 to $3,000 a month and are based on complexity, size of business, etc.
Our Ideal Client
Our ideal client is the CEO/Owner of a business that wants to take it to the next level.
Do you have Passion?
Whether it is $500k going to $1M or $1M going to $2.5M, $2M going to $5M or $10M going to $20M. For us, it is more about the passion, drive and desire to improve and grow that means more than the current revenue size.
We have extensive experience with businesses in manufacturing, service, construction, distribution or professional services. Our experience is limited in health care, retail, hospitality and nonprofit sectors. Geographically we can help any business any place in the world, but our current client base is in the Midwest and central Florida.
Why it works
For the last 23 years, we have been coaching to business owners and we have found a consistent pattern. It is lonely at the top of an organization and CEO’s/business owners thrive on feed back, good information and success.
We blend two types of expertise:
Jerry has spent 30 years in the CEO/COO functions with businesses between $5M and $80M and has led businesses through dramatic revenue growth.
Dan started out in the banking industry then ran a venture capital fund before forming Dynasty. Over the last 23 years, Dynasty has helped hundreds of businesses grow: people, revenue, profit, value and cash flow. Many of our Dynasty clients have sold their businesses and retired successfully.
Twenty four of our clients have increased their personal net worth (through their business ownership) by at least $1,000,000. But attaining success in business isn’t easy. It takes hard work, long hours, patience, passion and consistency plus a desire to embrace change and grow as the head of the organization.